Rebranding Case Study 


The Foot Institute began as a sister company to the Carolina Foot Institute with hopes to become “the top provider of podiatric services” in South Carolina. But, growth was slow. So, we were hired to audit their existing brand (which focused heavily on the clinical aspect) and conduct an Aha! Brand Discovery™ session.


Our solution improved the practice’s medical credibility and fixed the issue of people thinking the “institute” was a school. The new brand connected with patients and the real reason they sought foot care: To get back to what they love to do.


Over the first year, the practice grew from 6 offices to 11 and from 9 doctors to 13 – all thanks to a 34% rise in average weekly appointments in the first 90 days alone.