STARTUP

Congratulations! You're putting out your shingle. Starting your own business. This is an exciting
time. It's also the only time you'll ever have to make a first impression on your audience.

Is your name right? Positioning statement right? Logo right? Color palette right? And by 'right,'
we don't mean, "Does you mother like your name?" or "Do your friends like your logo?"

Unfortunately, it doesn't matter if your friends, loved ones, business partners, coworkers—not
even if we—like those things. Ultimately, your brand is who your audience says you are, not who
you say you are. So you must always and only cater to, and please, them.

It's imperative to start your new entity off on the right foot for your customer base. Because the
decisions you make right now will form the foundation for your later success or failure.

You're in the best stage for initiating your brand. This is the ideal time to partner with B®AND to
conceive and execute the essential base elements in the most effective way:

Business naming Product naming Positioning statement
Visual identity Logo development Brand style guides

Of course, your brand is more than a logo and stationery. Your brand is everything about you. It's
everything you do. It lives everywhere—at every touch point—with owners and management, with
employees, suppliers, and customers. And it starts now.



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GROWTH PHASE

You're starting to make a name for yourself.

Most, if not all, of your business functions are staffed and operational. Management, production,
financing, marketing. Branding is happening—purposefully or not. So it's a crucial time to nurture
the presence you're earning.

This is the time for tweaking, polishing, and solidifying your branding. Time to set and keep rules
for the presentation of your brand; standards to assure continuity in ads, on the web, letterhead,
even emails. Consistency is your goal now.

In the growth stage, you'll benefit most from a Brand Traction package; a set of controls that will
protect your brand and enhance its grip in the marketplace, such as:

Usage guides Brand guidelines Standard manuals
Best practices Brand management Master digital files

Being consistent doesn't mean you're limited in how creative you can be with your marketing.
You can be as creative as you want—in all mediums—as long as you stay true to your image.

It takes clarity to establish your position. It takes consistency to keep it.

Clarity + Consistency = Consumer Confidence.



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Brands and their symbols are powerful tools, as we said. Hence, our obligation to state that the trademarks used on this web page are for
demonstration purposes only. All trademarks and registered trademarks are the property of their respective owners and Brand The Agency
is not affiliated with these companies in any way.

MATURE STAGE

You've achieved a level of name recognition.

Your contacts are established. Sales require less effort. A reliable stream of revenue is flowing.
And it's the easiest time to slip into a false sense of complacency. So don't.

Maintaining and increasing your position requires a more focused marketing effort than at any
other time in your company's history.

For you, your business, your service or product, this is the time for brand maintenance; protecting
what's working, correcting what isn't, and building on your brand's equity through measured and
managed evolution.

In the mature stage, you'll benefit most from a Brand Progression program; a collection of checks
and balances that secure your relevance and increase your market share. The program includes:

Brand equity audit Brand evolution Updated brand guides
Rediscovery session Brand alignment Updated standards

Vigilant stewardship of your brand—pruning, clarifying, revitalizing—does more to gain and retain
customers than any amount of advertising could ever achieve alone. Because it is only when you
are, and have, an established, well-kept brand that you can expect a viable return-on-investment
from any of your marketing communication dollars.



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Brands and their symbols are powerful tools, as we said. Hence, our obligation to state that the trademarks used on this web page are for
demonstration purposes only. All trademarks and registered trademarks are the property of their respective owners and Brand The Agency
is not affiliated with these companies in any way.


You know the feelings, thoughts, opinions that pop in your head when you see those logos?
That’s what we do for our clients. And it’s what we can do for you.

Branding is profound. Powerful. So much so, that when fully developed, a mere symbol can
evoke all the attributes and attitudes you associate with any given brand in your gut, your head,
your heart.

As branders, we are, at our best, emotional realtors; staking claim to the reactions and actions
you want from your customers.

We start with a Brand Audit—an inventory of how you currently present yourself to the market.
It includes an assessment of your name, logo, consumer perception, and other elements that
have made you what you are to this point.

Then we conduct a Brand Discovery session—a bold exploration of the unvarnished state of your
business. What’s good. What’s bad. Opportunities lost and how to regain them. Opportunities new
and how to seize them. The session is fun. The process, revealing. The results? Transformative.

“Then what?” You will be the proud owner of a brand; constructed and crafted specifically for you
and you alone. A brand that, when properly nurtured and maintained, will garner the recognition
and reflect the spirit of your business as much as any famous brand you can name.




Brands and their symbols are powerful tools, as we said. Hence, our obligation to state that the trademarks used on this web page are for
demonstration purposes only. All trademarks and registered trademarks are the property of their respective owners and Brand The Agency
is not affiliated with these companies in any way.


"Only when you have, and are, a brand, will your marketing and ad dollars produce better returns, retain more customers, earn higher market share, and move your company, product, or service toward its full potential."


In which stage is your business?

STARTUP
GROWTH
MATURE